tiktok

The resurgence of tradwives and their impact on feminism

The tradwife trend takes values from 50s housewife culture, rebranding it with a new twist to increase its appeal to young women. 

BookTok is diminishing the quality of books

BookTok, once a space for like-minded people to connect and converse, has become overrun by trends and cheap marketing tactics.

How the internet ruins music 

Songs like "Makeba" are swallowed, chewed up, and regurgitated by social media apps until you hate even your favourite songs.

Meet the UVic student who has gained over 650 000 followers on TikTok

Caden Teneycke is a first-year business student here at UVic. He has been creating vlogs and internet content since he was 11, but his popularity has recently skyrocketed on TikTok.

Viral books: BookTok’s impact on the business of books

In October 2020, young adult novelist Gabrielle Prendergast made a TikTok account. Its initial purpose was to celebrate an unexpected success: her novel, Zero Repeat Forever, was hitting top charts…