social media

Social media engagement and consumerism are inextricably linked

I am suspicious that the way we interact with social media has a direct impact on our fast fashion consumption. 

Let’s BeReal: How authentic are we online?

Touted as “not another social network,” BeReal has recently been at the centre of discussions about showing our authentic selves in the social media realm. The question is, is it…

“I’m not like other girls” discourse failed to create positive change

The “I’m not like other girls” phenomenon was a prominent topic in feminist discussions on social media in the late 2010s.

Viral books: BookTok’s impact on the business of books

In October 2020, young adult novelist Gabrielle Prendergast made a TikTok account. Its initial purpose was to celebrate an unexpected success: her novel, Zero Repeat Forever, was hitting top charts…

Instagram will never be casual

No matter what effort social media users employ to “make Instagram casual again” — whether that be posting blurry mirror selfies, curating photo dumps or depicting the mundane — Instagram…

Zoom University is offering a minor in body dissatisfaction

Online communication platforms, including social media and Zoom, have taken a toll on how students feel about their physical appearance    This article discusses body image dissatisfaction and may be difficult…

UVic hires seven students to help create social media posts

Social Media Ambassadors create Instagram and TikTok content about campus life and events The University of Victoria recently hired seven new Social Media Ambassadors (SMAs) to help promote UVic on…

Fine arts students: It’s getting harder for our work to stay up on Instagram

Sech says that Instagram’s selective censorship is hurting emerging artists, and is also limiting authentic expression. “In mainstream media and these music videos that you’re watching — it’s usually a…

In the kingdom of the coronavirus, the social outcast is king

I have observed a number of persons beginning to catalogue their riveting new lives across social media, and in these, one cannot help but observe a trend of gradually-evolving but…